5 Simple Tips To Increase Engagement with Social Media
1. Quality graphics
Having a compelling graphic will make your social post stand out amongst the competition and reach a larger audience. When I make a post on Facebook for one of my clients that has a strong call-to-action on the image, we see 4x the reach and click through rate.
For example, if you are making a blog post, promote this content through a graphic and you will drive more traffic to your website. Additionally, professional graphics will add brand consistency and professionalism throughout your social channels.
Imagine your social media post as a billboard on the freeway. The more compelling the advertisement, the more people will notice the message while driving. With social, more people will notice your graphic in the newsfeed.
2. Social personality
Creating social media posts for company on a daily basis can be a tough task. Obtaining engagement on all of those social media posts can be even tougher! Think outside of the box for a campaign that can create engagement while making your messaging more compelling to your audience.
A relocation company recently created a mascot where the majority of the social messages will be coming from “Raffi The Relocator.” This has resulted in more engagement and fresh life for their social media channels.
If you are an individual trying to get your message out and don’t want to seem too “salesy,” create a caricature of yourself and promote the social message in this form. You’ll see more interaction and people will actually be talking about all of your latest posts!
3. Brand advocates
One of the latest trends in social marketing is letting your customers convey the message for you. If someone will record a video or post a Tweet about you or your company, why not repost this? There is a great sense of authenticity associated with finding brand advocates.
When many people think of car insurance, they wouldn’t necessarily think of compelling social media content. SafeAuto Insurance runs a social promotion called “Do The Jingle.” Musicians create a 30-60 second jingle for SafeAuto and the winner receives an appearance in a television commercial.
The result?
The cheap car insurance company receives over 3 million social referrals from the promotion and finds someone through social to star in a television commercial.
Think of a compelling way that people will want to speak about you or your brand. This will result in authentic content and amazing exposure!
4. Rewarding fans
Your social followers are constantly seeing your messages and engaging in your posts. Don’t they deserve something in return other than great content?
Give away a T-Shirt or a gift card in a clever manner, and you’ll see your interaction skyrocket on social. Not to mention, you can capture a lot of email address and phone numbers from your followers (for email marketing purposes) by giving away prizes.
If you’ve ever attended a sporting event, think about when the promotions team throws t-shirts into the stands. This $5 promo has grown men jumping up and down in hopes of getting a pretty basic prize (it’s not like they are giving away a car).
Social media prizes can work in the same way. Promote a t-shirt for your company through a clever campaign and you’ll be getting the message out, improving interaction and making your social fans happy!
5. Think mobile friendly
When it comes to mobile marketing, the messaging has to be more concise. With users short attention span in the digital age, they are less likely to read a social post that is several paragraphs long compared to just a sentence. This philosophy should be carried out through all of your social channels.
The shorter the better!
If you have a short message with a great graphic where a memorable character is giving away a compelling prize, you’ll see your interaction skyrocket! This will be the case on mobile or on desktop. Eventually, this will also lead to users becoming brand advocates for your social channels!
LWG Social Media Marketing 